Tuesday, January 16, 2007
Back in August when I started this blog, one of my first posts was called "Is this everything that's wrong with America?" In that post, I discussed Smuckers "Uncrustables" which are one of the most vile processed foods I'd seen in a long time.
Well, I have now come accross something that is so vile, so outrageously bad, that it makes Uncrustables look like wholesome, organic food that anyone would be proud to feed their kids.
First, some background. Do you remember the old Simpsons episode where they discover that the milk they were getting at school was actually "malk" or rat's milk? (The mafia was selling "malk" instead of milk to save money.)
Well, I have found actual malk in the real world. I saw this as I strolled a supermarket outside of St. Louis back in December:
Vitamite was sitting right there in the milk section. It uses milk vocabulary such as "homogenized" and "pasteurized" to further the illusion that is is some sort of lactose-free milk.
But a glance at the ingredient list reveals something far creepier. (Yes! Creepier than cow's milk!)
Water? CORN SYRUP SOLIDS?? What is this? It is some sort of laboratory creation with the worst of the dairy (caseinate) AND soy (isolated soy protein, which should never be consumed!) worlds, along with a bunch of artificial sweeteners, chemicals, and preservatives to round out the deal.
What is really sad is that Vitamite was pretty inexpensive, so I can see how a lower-income parent might believe that it is a lower priced, yet decent alternative to milk for their kids.
It angers me that so many things that don't bear any resemblance to food get marketed and sold in this country, leading to a society of overfed, malnourished, and seriously sick people. (Hint, you want a lactose-free and cheap milk? Try soymilk! Or rice milk. Almond milk. Oat milk. Hazelnut milk...)
Has anyone seen this product? Does anyone know more about it?